As a small business owner, you know the importance of building a strong brand. Your brand is what sets you apart from your competitors and helps you build trust and credibility with your Target audience.
One of the best ways to ensure that your brand is consistently presented across all of your marketing materials is to create a brand guide. A brand guide is a document that outlines your brand’s key elements, including your logo, colors, fonts, and tone.
Creating a brand guide can seem like a daunting task, but it doesn’t have to be. In this article, we’ll show you how to create a brand guide in Canva, a free online design platform.
First, let’s take a look at what should be included in your brand guide.
Your logo is the most important element of your brand. It should be included in your brand guide so that everyone who works on your marketing materials knows exactly how it should look. Be sure to include both the color and black-and-white versions of your logo in your guide.
Your colors are another important part of your branding. Your color palette should be limited to two or three colors so that it’s easy to use and consistent across all of your materials. Include the Hex code for each color in your guide so that designers can easily use them when creating graphics.
Your fonts are also an important part of your branding. You should choose two or three fonts that you will use consistently across all of your marketing materials. Be sure to include both the name of the font and a link to where it can be downloaded.
Finally, you’ll want to include a section on tone in your guide. This is how you want your brand to be perceived by others.
Do you want to be seen as friendly and approachable or professional and trustworthy? Your tone should be consistent across all of your communications, from social media posts to blog articles to email newsletters.
Now that you know what should be included in your brand guide, let’s take a look at how to create one in Canva.
Creating a brand guide can seem like a daunting task, but it doesn’t have to be.
There are a few template options to choose from when creating your brand guide in Canva. Make sure to select one that best fits your brand and make sure all of the information in your guide is accurate. Once you’re happy with your guide, be sure to save it and share it with your team so everyone is on the same page!
