As a business owner, you want to make sure your branding is on point. After all, your brand is what tells potential customers who you are and what you’re all about. It’s how you make a first impression, and you want to make sure it’s a good one.
One way to ensure your branding is cohesive and on point is to create a brand board. A brand board is basically a collection of all the elements that make up your brand. This can include your logo, color palette, fonts, and any other visuals that you want to use in your marketing materials.
Creating a brand board can seem like a daunting task, but luckily there’s a tool that can help you out: Canva. Canva is a free online design platform that’s beloved by business owners and freelance professionals for its ease of use and wide range of features.
Here’s how to create a brand board on Canva:
1. Go to www.canva.com and create an account. If you already have an account, simply log in.
2. Once you’re logged in, click on the “Create a design” button in the top-left corner of the screen.
3. A new window will pop up with all of Canva’s design templates. Scroll through until you find the “Pinterest Graphic” template, then click on it.
4. Now it’s time to start customizing your brand board! First, upload your logo into the Canva template by clicking on the “Uploads” tab in the left-hand sidebar and selecting the file from your computer.
5. Next, add your color palette by clicking on the “Elements” tab and selecting “Shape.”
Then, click on the “Color” icon in the top-right corner of the shapes menu and choose up to five colors that represent your brand. Drag and drop these colors onto your brand board template.
6. Now it’s time to add some fonts!
Click on the “Text” tab in the left-hand sidebar and start typing out some text elements that you want to use in your branding (think things like taglines or mission statements). To change the font, simply click on the text element and select from Canva’s huge library of fonts. When you find one you like, click on it and it will be applied to your text element automatically.
7. The last step is to add any other visuals that represent your brand identity (like icons or patterns).
Once again, click on the “Elements” tab and browse through Canva’s library of illustrations until you find something that fits with your brand aesthetic. Drag and drop it onto your template, then resize and position it as needed using Canva’s handy tools.
8. When you’re happy with how everything looks, simply download your brand board by clicking on the “Download” button in the top-right corner of the screen (you can also share it directly to social media or email if you’d prefer).
And that’s it! You’ve successfully created a brand board using Canva.
Creating a brand board is a great way to ensure that all of your branding materials are cohesive and match your overall aesthetic. By following these simple steps using Canva, anyone can create a professional-looking brand board that will help take their business to the next level.
