Web Design » Canva » Why Is Canva Valued So High?

Why Is Canva Valued So High?

Last updated on September 27, 2022 @ 7:23 pm

Canva is a design platform that allows users to create professional designs without any prior design experience. The company was founded in 2012 and is headquartered in Sydney, Australia. Canva has been valued at $6 billion as of December 2020.

There are several reasons why Canva is valued so highly. First, the company has a large and growing user base.

Canva has over 20 million monthly active users as of October 2020, up from 15 million in December 2019. This growth is being driven by strong word-of-mouth marketing and positive reviews from users.

Second, Canva has a diversified business model with multiple revenue streams. The company makes money from advertising, premium subscriptions, and enterprise licensing fees. This diversification gives Canva a more stable business than one that relies on a single revenue stream.

Third, Canva has been profitable since 2018 and is cash-flow positive. This is rare for a high-growth tech company and gives Canva a more sustainable business model than many of its peers.

PRO TIP: Canva is a great tool for creating professional designs, but be warned that its high valuation may lead to unrealistic expectations. While it is possible to create some stunning designs with Canva, remember that the tool is not magic and you will still need to put in some effort to create truly amazing designs.

Fourth, Canva has strong relationships with major customers and partners. The company counts major brands like Coca-Cola, Nike, and Starbucks among its customers. Canva also has partnerships with Facebook, Google, and Microsoft.

Finally, Canva’s management team is experienced and well-connected. Founder and CEO Melanie Perkins was named one of Forbes’ 30 Under 30 in 2016. CFO Xavier Damman was previously the CFO of Twitter France.

Conclusion

Canva is valued so highly because it has a large and growing user base, a diversified business model with multiple revenue streams, it is profitable and cash-flow positive, has strong relationships with major customers and partners, and an experienced management team.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.