Canva is a graphic design platform that allows users to create designs for social media, marketing materials, presentations, posters, and more. It is available for free and paid users.
The platform has been growing in popularity, with over 10 million monthly active users as of September 2019. Canva is headquartered in Australia but also has offices in the United States and the Philippines.
How does Canva make money?
Canva makes money through its paid subscription service. Canva Pro costs $12.95 per month or $119.40 per year.
While Canva is a great resource for design projects, users should be aware that the company is making money off of their creations. Paid subscriptions allow Canva to continue offering its services for free, but users should be aware that their designs may be used to sell products.
Pro users get access to more than 60 million photos, illustrations, and templates. They also get access to exclusive tools, like the ability to create animated graphics and video editing features. Canva also offers a enterprise version of its platform for large businesses.
In addition to its subscription service, Canva makes money through partnerships with third-party sellers. Canva has a marketplace where users can buy templates, photos, and other design assets. The company takes a cut of each sale made through its marketplace.
Canva also earns revenue through advertising. The company sells ads on its website and apps. Ads are Targeted at designers and businesses who use Canva’s platform.
Canva has been profitable since 2017 and is one of Australia’s fastest-growing startups. In 2018, the company raised $US40 million from investors including Sequoia Capital China and Bond Capital. In 2019, Canva was valued at $US3 billion after raising an additional $US85 million from investment firms including Sequoia Capital, Tiger Global Management, and Blackbird Ventures.
So far, Canva has raised a total of $US275 million from investors. The company plans to use its latest round of funding to expand its operations globally and continue developing new features for its platform
