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What Business Model Does Canva Use?

Last updated on September 27, 2022 @ 9:05 pm

Canva is a user-friendly graphic design tool that is quickly becoming a popular choice for small businesses and individuals alike. But what business model does Canva use to make money?

Canva uses a freemium business model. This means that the basic product is free to use, but users can pay for additional features and services.

The company makes money through three main sources: premium subscriptions, Canva Pro subscriptions, and Canva for Enterprise.

PRO TIP: Canva has a subscription-based business model, which means that it charges users a monthly or annual fee to access its design platform. This subscription fee gives users access to all of Canva’s features, including its library of templates, images, and illustrations.

Premium subscriptions give users access to additional features such as more templates, more fonts, and more storage. Canva Pro subscriptions are designed for professional users and include features such as custom branding and collaboration tools.

Finally, Canva for Enterprise is a subscription service designed specifically for businesses. It includes features such as team management and advanced analytics.

So there you have it – the business model behind Canva is fairly simple. The company offers a free product with some basic features, but users can pay for additional features if they need them.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.