Upwork is one of the most popular platforms for finding freelance work. It’s a great resource for finding work in a wide range of industries.
A Professional Title Attracts Potential Clients
One of the first things potential clients will see on your profile is your title; these few words can greatly influence whether they read further or decide to keep considering you for their project. Clients perceive a well-written title as a sign of a freelancer’s expertise and calibre.
Create The Best Title For Your Own Upwork Profile
Be clear and concise.
To help readers understand what you do, develop a targeted title that highlights your area of expertise and indicates the kinds of projects you’re looking for. But make it brief! A title should be no more than 10 words in length.
Be precise.
You have a better chance of attracting the attention of companies in need of your specific expertise if you can be more specific in your title about the services you provide. Consider the specific services you want to highlight, such as support via live chat, email support, or ticket support, for instance, if you are an expert in customer service.
Be different.
Create a unique and meaningful title that encapsulates your professional roles, areas of expertise, and knowledge. However, stay away from generic keywords like “hard-working” or “reliable”; instead, use your overview section to make your point.
You Are More Than Your Title
A great freelance title gives readers a glimpse into your skills and experience rather than just your job title. Putting together a professional headline requires more than just stating your position. Instead, it’s about subtly positioning yourself as the answer to a potential client’s problems by incorporating your skills into your headline.
Consider including more relevant details in your headline, such as:
- Years of experience
- Certifications and credentials in Industry
- Languages, software, or tools you utilise
- Relevant Degree
- Particular industry or niche focus
- Proven Track Record
These are the 5 headline examples for various freelancing professions:
- Certified Public Accountant, 10+ Years of Managerial Accounting
- Sales Professional | $20 Million Generated
- Web Design Expert | 200+ Websites Designed
- Graphic Design Professional / Adobe Certified
- HTML/CSS Expert / Computer Science Degree
Overall, UpWork is a great resource for finding freelance work. It’s easy to use, and it has a wide range of industries.
