There are a few ways to track conversions on Shopify. The first is through Google Analytics.
You can add the Google Analytics code to your Shopify store through the Admin section. Once you’ve done that, you can view conversion data in the “Acquisition” section of Google Analytics.
PRO TIP: If you are thinking about tracking conversions on your Shopify store, be aware that there are some risks involved. First of all, if you’re not careful, you could end up tracking the wrong thing. For example, if you’re tracking sales, you might accidentally track visitors who just browse your store but don’t buy anything.
Second, tracking conversions can be time-consuming and complicated. If you’re not sure what you’re doing, it’s easy to make mistakes that could cost you money.
Finally, be aware that some conversion tracking methods are less accurate than others. For example, tracking sales through a third-party platform like Google Analytics is generally more accurate than using Shopify’s built-in sales tracker.
Overall, if you’re not careful, tracking conversions can be more trouble than it’s worth. If you decide to do it anyway, make sure you understand the risks and take the time to set up your tracking correctly.
Another way to track conversions is through Shopify’s built-in reports. To access these reports, go to the “Analytics” section of your Shopify admin. In the “Reports” tab, you’ll see a number of different reports that you can use to track conversion data, including “Abandoned Checkouts” and “Refunds.”
You can also use a third-party app to track conversions on Shopify. There are a number of apps available that will allow you to track conversions, including “Conversion Tracker” and “Shopify Checkout Tracker.”
No matter which method you choose, tracking conversions is an important part of running a successful Shopify store. By tracking conversion data, you can identify areas where your store needs improvement and make changes that will increase your overall conversion rate.
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There are two types of conversions that can be tracked in Google Analytics: micro and macro. Micro conversions are actions that users take on your website that don’t necessarily lead to a sale, but are still valuable. For example, adding an item to their shopping cart or signing up for a newsletter.
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