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Is Wix Undervalued?

Last updated on September 30, 2022 @ 11:03 am

Wix.com Ltd. (WIX) is a web development platform that enables users to create HTML5 websites and mobile sites through the use of online drag and drop tools. The company went public in 2013 and has since been growing at a rapid pace. In the last few years, Wix has made significant strides in its product offerings and now provides a comprehensive platform for small businesses and individuals to create professional websites.

Despite its strong growth, Wix is still undervalued by the market. The company trades at a trailing P/E of 35 and a forward P/E of 25, which is significantly below the industry average of 43. Additionally, Wix’s PEG ratio of 1.4 suggests that the stock is undervalued based on future growth prospects.

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One key reason why Wix is undervalued is due to its relatively small size compared to its peers. The company has a market cap of $5.6 billion, which is much smaller than industry giants like Amazon (AMZN) and Salesforce (CRM). As a result, Wix doesn’t get the same level of attention from analysts and investors, which contributes to its lower valuation.

Another reason for Wix’s undervalued status is its business model. The company relies heavily on free users, who make up over 90% of its total user base.

While this business model has helped Wix grow quickly, it also means that the company has less revenue per user than its subscription-based peers. This lower revenue per user is one reason why analysts are cautious about the stock and why it trades at a lower multiple than its peers.

Despite being undervalued by the market, Wix still faces some significant challenges. One big challenge is competition from larger players like Amazon and Microsoft (MSFT).

These companies have deep pockets and can subsidize their web development offerings in order to steal market share from Wix. Additionally, these companies already have a large customer base that they can upsell to their web development products.

Another challenge for Wix is that its business model is not yet proven sustainable over the long term. While the company has been successful in growing its user base quickly, it remains to be seen if it can convert enough free users into paying customers to support its growth over time.

PRO TIP: There is no definitive answer to this question as it depends on a number of factors, including the current market conditions and the individual investor’s own risk tolerance and investment goals. However, some investors may consider Wix to be undervalued at current levels and may therefore view it as a potential buying opportunity.

Is Wix Undervalued?

Yes, Wix is currently undervalued by the market.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.