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What Is Pre-Order in Shopify?

Last updated on October 1, 2022 @ 4:01 pm

Pre-order is an ordering system for products that are not yet released. It allows customers to reserve items in advance so that they can be among the first to receive the product when it becomes available.

Pre-order can be a great way for businesses to generate interest and excitement for new products, as well as to gauge demand and get feedback from customers before the product is released.

PRO TIP: Pre-order is a feature in Shopify that allows customers to order products that are not yet available. This can be useful if you are selling a product that is not yet in stock, or if you want to take orders for a custom product. However, there are some things to be aware of before using this feature.

First, pre-orders can be confusing for customers. They may not understand that they are ordering a product that is not yet available, and may be disappointed when it does not arrive immediately. It is important to be clear about the expected delivery date for pre-ordered products, and to set expectations accordingly.

Second, pre-orders can also be risky for businesses. If a product is not as popular as expected, you may be stuck with unsold inventory. It is important to consider whether the potential upside of taking pre-orders is worth the risk before enabling this feature.

There are a few things to keep in mind when setting up pre-order on your Shopify store:

– Make sure you have a clear release date for the product, and that this date is communicated to customers.
– Set up a pre-order page on your store so that customers know what products are available for pre-order, and what the expected release date is.
– Consider offering discounts or other incentives for customers who pre-order, to encourage them to place their orders in advance.

If you’re thinking of offering pre-order on your Shopify store, keep these things in mind to make sure it’s a success.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.