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How Do You Use Squarespace Campaigns?

Last updated on September 30, 2022 @ 11:55 pm

Squarespace Campaigns is an email marketing tool that allows you to send Targeted emails to your list of subscribers. You can create multiple campaigns and Target them to different segments of your list.

For example, you can create a campaign for new subscribers, or for people who haven’t opened your emails in a while.

To create a campaign, log into your Squarespace account and go to the Campaigns tab. Then click on the “Create Campaign” button.

Give your campaign a name and select the type of campaign you want to create. There are three types of campaigns:

PRO TIP: Please be advised that the use of Squarespace Campaigns may result in unexpected or unwanted emails and messages. If you are not comfortable with receiving these, we recommend that you do not use this service.
  • Regular: A one-time email blast to your entire list or a specific segment.
  • Automated: An email that’s sent automatically based on triggers, like when someone subscribes to your list or abandons their shopping cart.
  • Split test: An A/B test of two different versions of an email.

Once you’ve selected the type of campaign you want to create, it’s time to start building your email. Squarespace provides a drag-and-drop email builder that makes it easy to create beautiful emails without any HTML knowledge. Simply add the content blocks you want and style them to match your brand.

When you’re happy with the design of your email, click on the “Send Test” button to send a test email to yourself.

This is a great way to make sure everything looks right before you send your email to your entire list.

Once you’ve checked everything and you’re ready to go, click on the “Schedule & Send” button. Here you can choose when you want your email to be sent out. You can also add additional recipients if you want to send your email to someone else besides your list subscribers.

Squarespace Campaigns is a great way to send Targeted emails to your subscribers. By creating multiple campaigns, you can segment your list and send relevant emails that will engage and convert your audience.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.