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How Do I Send a Custom Email in WooCommerce?

Last updated on January 12, 2023 @ 2:56 pm

Sending a custom email in WooCommerce is a great way to keep your customers informed about their order status, new products, or special promotions. By default, WooCommerce includes several pre-designed email templates that you can use as is or customize to match your brand. In this article, we’ll show you how to send a custom email in WooCommerce.

If you’re running a WooCommerce store, chances are you’re sending out a lot of emails. Whether it’s an order confirmation, shipping update, or promotional offer, emails are an essential part of doing business online. While the default WooCommerce emails are perfectly fine for most purposes, there may be times when you need to send a custom email.

For example, let’s say you want to offer your customers a discount for their next purchase. You could create a custom email template with information about the discount and then send it to all customers who have placed an order in the past month.

Or maybe you want to let your subscribers know about a new product that’s just been released. A custom email would be a great way to do that.

PRO TIP: If you are using WooCommerce to manage your online store, it is important to be aware of the potential risks associated with sending custom emails. While WooCommerce provides a convenient way to send custom emails to your customers, there are some potential risks that you should be aware of.

First, when you send a custom email through WooCommerce, the email will be sent from your WordPress site. This means that if your WordPress site is hacked, the hacker may be able to access the information in the email. Additionally, if you use a third-party service to send your email, there is a risk that the service may be hacked and your customer information could be compromised.

Second, you should only send custom emails to customers who have opted-in to receive them. If you send custom emails to customers who have not opted-in, you could be accused of spamming and your reputation could be damaged.

Finally, when sending custom emails, be sure to use a professional-looking email template and include your company logo. You should also avoid using any language that could be considered offensive or spammy. By taking these precautions, you can help ensure that your custom emails are safe and effective.

Whatever the reason, sending a custom email in WooCommerce is easy to do. In this article, we’ll show you how to create and send a custom email in WooCommerce.

Creating a Custom Email Template in WooCommerce

If you want to create a custom email template in WooCommerce, the first thing you need to do is install and activate the Custom Email Template Builder plugin. For more information on how to do that, check out our article on how to install a WordPress plugin.

Once the plugin is activated, go to Settings > Email Templates and click on the Add New Template button.

On the next screen, give your template a name (for internal use only) and then select an existing email template from the drop-down menu. The Custom Email Template Builder plugin comes with four default templates: Classic, Modern, Plain Text, and Simple.

For our example, we’ll choose the Modern template. Once you’ve selected a template, click on the Load Template button.

On the next screen, you’ll be able to customize your template using the drag-and-drop builder. There are dozens of elements that you can add to your template including text blocks, images, buttons, and social media icons.

For our example template, we’ll add an image of the product we’re promoting as well as some text explaining what it is and why people need it. Once you’re happy with your template, click on the Save button at the top of the page.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.