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Is Squarespace Analytics the Same as Google Analytics?

Last updated on October 1, 2022 @ 12:33 am

Google Analytics is a powerful tool that can help website owners track their site’s traffic and performance. However, some website owners may feel intimidated by its features and opt for a simpler solution like Squarespace Analytics. So, what’s the difference between these two web analytics tools?

For starters, Google Analytics is a free service offered by Google, while Squarespace Analytics is a paid service offered by Squarespace. Google Analytics is also much more comprehensive than Squarespace Analytics.

It offers website owners a wealth of data and insights about their site’s traffic, including detailed information about where visitors are coming from, what they’re doing on the site, and how they’re interacting with it. In contrast, Squarespace Analytics only provides website owners with basic information about their site’s traffic, such as pageviews and unique visitors.

PRO TIP: Google Analytics and Squarespace Analytics are not the same. While both tools can provide website owners with insights into their website traffic, they work differently and offer different features.

Google Analytics is a free tool that can be used on any website, regardless of platform. It offers a wide range of features and allows website owners to track detailed information about their visitors.

Squarespace Analytics is a paid tool that can only be used on websites built with Squarespace. It offers fewer features than Google Analytics but provides website owners with basic insights into their website traffic.

Another key difference between these two web analytics tools is the way they collect data. Google Analytics uses cookies to track visitors, while Squarespace Analytics uses first-party cookies.

This means that Google Analytics is able to track visitors across multiple devices and platforms, while Squarespace Analytics is only able to track visitors on the specific platform or device they’re using. This can be a disadvantage for website owners who want to get a complete picture of their site’s traffic.

So, which web analytics tool should you use? If you’re looking for a comprehensive and free solution, then Google Analytics is the way to go. However, if you’re looking for a simple and paid solution, then Squarespace Analytics may be more suitable for your needs.

In conclusion, while both Google Analytics and Squarespace analytics are tools used to measure website activity, there are some key differences between the two. Google Analytics is free and offers more comprehensive data than Squarespace analytics.

Additionally, GA uses cookies to track visitors across devices while SA only uses first-party cookies which limits its ability to track multiple devices. Based on these differences, it really depends on the needs of the website owner as to which tool would be more beneficial.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.