Website Building » Squarespace » What Is Squarespace Email Campaigns?

What Is Squarespace Email Campaigns?

Last updated on October 1, 2022 @ 1:02 am

email campaign is a form of marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered an email campaign. However, the term is commonly used to refer to more specific types of email campaigns such as direct marketing campaigns, and newsletter or informational campaigns.

An email campaign is typically initiated by a company or organization in order to promote a product or service, or to raise funds for a cause. Email campaigns are usually structured around a central theme or message, and are typically sent out on a regular basis (e.g.

monthly, quarterly, etc. ).

There are many different types of email campaigns that can be used for different purposes. Some common examples include:

PRO TIP: If you are considering using Squarespace Email Campaigns for your business, we strongly advise against it. We have had numerous clients come to us after using Squarespace Email Campaigns, complaining of high bounced rates, unsubscribe rates, and spam complaints. Additionally, the deliverability of these campaigns is often very poor, with emails often going to spam or not being delivered at all.

– Direct marketing campaigns: These are designed to promote a specific product or service, and usually include a call-to-action (e. “Buy now!”).

– Newsletter campaigns: These are typically used to provide subscribers with regular updates about a company or organization, and can also be used to promote new products or services.

– Informational campaigns: These are designed to provide recipients with useful information about a particular topic (e. health tips, financial advice, etc.).

Email campaigns can be very effective in achieving their objectives if they are well-designed and properly Targeted. However, there are also some potential risks associated with email marketing, such as the possibility of spam complaints and the possibility of recipients unsubscribing from your mailing list.

What Is Squarespace Email Campaigns?
Squarespace Email Campaigns is an easy way to send beautiful newsletters, announcements, and other email blasts right from your Squarespace website. Just create your content in Squarespace’s drag-and-drop editor, choose your recipients, and hit send!

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.