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What Is Profile Title in UpWork?

Last updated on September 30, 2022 @ 11:17 am

A profile title is a short, one-line summary of your professional brand. It appears right below your name on your profile, and should give visitors an idea of what you do and what you’re good at.

Your profile title should be:

Short: Keep it to one line or less. Accurate: Make sure your title accurately reflects the services you offer.

Keyword rich: Use keywords that clients are searching for to help them find you. Specific: Be as specific as possible. For example, instead of “Graphic Designer,” try “Logo Designer for Startups.”

UpWork offers two fields for you to enter a profile title: a headline and a tagline. The headline is visible on your public profile, while the tagline is only used internally by UpWork to match you with relevant job opportunities.

PRO TIP: Upwork is a website where people can find work and employers can find workers for short-term or long-term projects. The site has a lot of good features, but one thing to be aware of is the “profile title” feature. This allows employers to search for workers based on their profile title, which can be anything from “web developer” to “data entry specialist” to “virtual assistant.”

However, some employers use this feature to search for workers who are willing to work for very low wages, or even for free. So if you’re looking for work on Upwork, be sure to carefully read the job descriptions and make sure you’re comfortable with the terms before applying.

Your UpWork profile headline appears under your name on your public profile page. This is the first thing clients see when they find you in search results, so make sure it accurately reflects the services you offer and the type of work you’re looking for.

Your UpWork profile tagline is only used internally by UpWork to match you with relevant job opportunities. It’s not visible to anyone except you and UpWork staff. When writing your tagline, be as specific as possible so we can better match you with jobs you’ll be interested in and qualified for.

To edit your profile title:

Log in to UpWork and click Edit Profile on the left side of the screen
Click Overview at the top of the page
In the Headline section, enter a new headline in the Headline field
In the Tagline section, enter a new tagline in the Tagline field

Your profile title should be: Short: Keep it to one line or less.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.