If you’re running a WooCommerce store, you know that an effective sales page is key to boosting your conversion rate and making more sales. But how do you create a sales page that’s optimised for conversions
In this article, we’ll share with you everything you need to know about creating a sales page in WooCommerce.
Here’s what we’ll cover:
- What is a Sales Page
- The Benefits of Creating a Sales Page in WooCommerce
- How to Create a Sales Page in WooCommerce (In 3 Steps)
Let’s get started!
What is a Sales Page
A sales page is a standalone web page that’s designed to sell a product or service. Unlike other pages on your website, the sole purpose of a sales page is to persuade your visitors to buy your product or service.
A typical sales page will include elements like:
- An attention-grabbing headline
- An enticing offer
- Compelling copy that speaks to your Target audience’s needs
- ( optionally) A video explaining what your product or service does
To learn more about what goes into an effective sales page, check out this post on 7 Proven Sales Page Examples That Work Like Crazy..
Now let’s take a look at the benefits of creating a sales page in WooCommerce.
The Benefits of Creating a Sales Page in WooCommerce
If you’re running a WooCommerce store, then you know that there are many different ways to present your products on your website. For example, you can list all of your products on one page (known as an online catalog), or you can create separate pages for each product (known as a product detail page).
While both of these options have their merits, neither is ideal for selling products. That’s where creating a sales page in WooCommerce comes in.
When you create a sales page in WooCommerce, you’re able to design it specifically for selling products. This means that you can include all of the elements that are known to increase conversions, such as:
- An attention-grabbing headline
- Compelling copy that speaks to your Target audience’s needs
- (optionally) A video explaining what your product or service does
Now let’s take a look at how to create a sales page in WooCommerce.
How to Create a Sales Page in WooCommerce (In 3 Steps)
Creating a sales page in WooCommerce is easy and only takes a few minutes. Here’s how to do it:
Step 1: Choose Your Products
The first step is to choose the products that you want to feature on your sales page. To do this, go to “Products” » “All Products”.
Then, select the checkbox next to each product that you want to include on your sales page and click the “Add to Cart” button:
Step 2: Configure Your Cart Options
Once you’ve added all of the products that you want to sell on your sales page, it’s time to configure the cart options. To do this, go to Settings » General » Checkout and select the following options:
- Allow guest checkout: This option allows customers to purchase products without creating an account on your website. We recommend leaving this option enabled so that customers can buy from you without having to create an account first.
- Enable coupons: This option allows customers to apply coupons during checkout. We recommend leaving this option enabled so that customers can take advantage of any discounts or promotions that you’re running.
- Redirect To Checkout After Add To Cart : By default , when customers add items their carts , they’re taken backto the main shop after clickingthe “AddtoCart” button .
However , if you enable this option, they’ll be taken directly to checkout instead . This can be helpful if you want customers to purchase multiple items at once.