Product pages are the lifeblood of any WooCommerce store. They are where customers go to learn about your products and make purchase decisions.
The default WooCommerce product page is pretty basic. It shows the product image, title, price, and a short description. There is also an “Add to Cart” button.
While the default WooCommerce product page is fine for most stores, some stores might want to redirect the “Add to Cart” button to the checkout page. This can be useful if you want to force customers to buy a product or if you want to upsell them on other products.
There are a few ways to redirect the “Add to Cart” button to the checkout page in WooCommerce. The easiest way is to use a plugin like WooCommerce Checkout Page Redirect. This plugin will automatically redirect customers to the checkout page when they click on the “Add to Cart” button.
Another way to redirect the “Add to Cart” button is by adding a piece of code to your functions.php file. This method is a bit more technical, but it can be done without a plugin.
Here’s the code you’ll need to add:
function WooCommerce_custom_redirect() {
global $woocommerce;
$woocommerce->cart->empty_cart();
return $woocommerce->checkout->get_checkout_url(); }
add_filter(
'woocommerce_add_to_cart_redirect',
'woocommerce_custom_redirect' );
This code will empty the customer’s cart and redirect them to the checkout page when they click on the “Add to Cart” button.
You can also redirect the “Add to Cart” button to a specific product page or category page. This can be useful if you want customers to buy multiple products or if you want them to add a specific product to their cart.
PRO TIP: If you are using WooCommerce to sell products on your WordPress website, you may want to consider redirecting the “Add to Cart” button to the checkout page. This can be useful if you want to force customers to go through the checkout process, or if you want to avoid having customers add items to their cart and then abandon them.
Be aware that redirecting the “Add to Cart” button can result in a significant increase in abandoned carts, as customers may be taken directly to the checkout page before they are ready to purchase. If you do choose to redirect the button, we recommend providing a clear warning on the product page so that customers are aware that they will be taken directly to the checkout page.
Here’s the code you’ll need for that:
function WooCommerce_custom_redirect() {
global $woocommerce;
// Redirects users from `/shop` page straight down into category `/clothing/`
if ( is_shop() ) {
$woocommerce->cart->empty_cart();
return get_term_link( 'clothing', 'product_cat' ); }
add_filter(
'template_redirect',
'woocommerce_customRedirect' );
This code will empty the customer’s cart and redirect them from the shop page straight down into the clothing category. You can change the “clothing” term to any other term you want, such as “shoes” or “accessories.”
There are many other ways you can customize your WooCommerce store, such as adding custom fields or changing your shop’s layout. However, redirecting the “Add To Cart” button is one of the easiest ways to make changes on your WooCommerce store.
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If you’re using WooCommerce to sell products on your WordPress site, you may want to change the default behavior of the “Add to Cart” button. By default, clicking “Add to Cart” takes the user to the cart page. However, you can change this so that the user is taken directly to the checkout page.
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