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Can You Use Google Analytics on Squarespace?

Last updated on October 1, 2022 @ 3:17 am

Google Analytics is a free web analytics service that tracks and reports website traffic. Google Analytics can be used to track traffic from all sources, including organic, paid, and Referral traffic.

Squarespace is a popular website builder that allows users to create and host their own website without needing to code or use HTML. While Squarespace does not offer an integrated solution for Google Analytics, there are a few ways to set up Google Analytics tracking on a Squarespace website.

The easiest way to add Google Analytics to your Squarespace website is by using the Google Analytics for Websites code snippet. This code snippet can be added to any Squarespace website through the Code Injection feature in the Advanced Settings tab of the website editor.

Once the code snippet has been added, Google Analytics will begin tracking website visitors.

PRO TIP: Google Analytics cannot be installed on Squarespace. Any attempt to do so is likely to result in data being collected, but not reported in Google Analytics. This could lead to inaccurate data being used to make decisions about website traffic and conversions.

Another way to add Google Analytics tracking to a Squarespace website is by using a third-party integration tool such as Segment or Mixpanel. These tools allow you to add the Google Analytics tracking code snippet to your website without needing to use the Code Injection feature.

Adding Google Analytics tracking to your Squarespace website can help you track and measure your website’s traffic and performance. By understanding how visitors interact with your website, you can make informed decisions about how to improve your site and grow your business.

Yes, you can use Google Analytics on Squarespace by adding the Google Analytics for Websites code snippet to your site through the Code Injection feature in the Advanced Settings tab of the website editor. You can also use a third-party integration tool such as Segment or Mixpanel to add the Google Analytics tracking code snippet to your website without needing to use the Code Injection feature.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.