Since its inception in 2006, Wix has been on a mission to make it easy for everyone to create a beautiful website. Today, the platform is used by over 110 million people around the world.
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However, in recent years, Wix has been facing stiff competition from other website builders such as Squarespace, Weebly, and WordPress.com.
One of the biggest reasons for Wix’s decline is its inflexible platform. Unlike its competitors, which allow users to switch between different templates and customize their website design, Wix forces users to stick with the template they choose when they first sign up.
This inflexibility has led to many users feeling frustrated with the platform and looking for alternatives.
Another reason for Wix’s decline is its high price point. While its competitors offer monthly plans starting at $5-$10, Wix’s cheapest plan is $14 per month. For many users, this is simply too expensive.
Finally, Wix has been plagued by technical issues in recent years. One major issue was the “Wix Code” bug, which caused websites built with the Wix Code tool to break down and become unusable. This led to many users losing faith in the platform and moving to alternatives.
In conclusion, there are many reasons why Wix is going down in popularity. Its inflexible platform, high price point, and technical issues have all contributed to its decline.
