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How Do You Do Ab Test on Shopify?

Last updated on January 9, 2023 @ 6:18 pm

A/B testing, or split testing, is a method of comparing two versions of a web page to see which one performs better. It’s a core part of any good conversion rate optimization (CRO) strategy.

Shopify makes it easy to run A/B tests on your store. In this article, we’ll show you how to set up and run an A/B test on Shopify.

To run an A/B test on Shopify, you’ll need to install a Shopify app like Convert. Convert is a leading A/B testing platform that’s used by over 20,000 ecommerce stores.

Once you’ve installed Convert, setting up your first A/B test is easy. Just follow these steps:

PRO TIP: If you are considering running an A/B test on your Shopify store, there are a few things you should be aware of. First, A/B testing can be very time consuming and may not produce the results you are hoping for. Second, you will need to have a good understanding of your customers and what they are looking for in order to create an effective test. Finally, make sure you have a plan in place for how you will handle the results of your test before you begin.

    1. Choose the page you want to test

    2. Create a variation of that page

    3. Set up the traffic split between the original and variation pages

    4. Send traffic to your test and let it run for a week or two

    5. Analyze the results and choose a winner

    6. Implement the winning version on your live site

That’s it! You’re now running an A/B test on Shopify.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.