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How do I create a landing page in WordPress without plugins?

Last updated on January 23, 2023 @ 1:48 pm

Creating a WordPress landing page can be done without any plugins. There are a few things that you will need to do in order to create your own landing page:

  1. Choose a theme: The first step in creating a landing page on WordPress is to choose a theme that is suitable for your needs. This can be done by going to Appearance > Themes in the WordPress dashboard.
  2. Create a page template: Once you have chosen a theme, you will need to create a new page template that will be used for your landing page. This can be done by going to Appearance > Editor in the WordPress dashboard, and then selecting the theme you are using.
  3. Add content: After you have created your page template, you can add content to your landing page. This can be done by going to Pages > Add New in the WordPress dashboard, and then selecting the template you created.
  4. Customize the design: Once you have added content to your landing page, you can customize the design to match your brand and aesthetic. This can be done by going to Appearance > Customize in the WordPress dashboard, and then selecting the theme options for your landing page.
  5. Publish: Once you have completed all the above steps, you can publish your landing page by clicking the “Publish” button on the page editor.
  6. Optimize for SEO: Landing pages are a great way to generate leads and conversions, but it is important to ensure that your landing page is optimized for SEO as well. This can be done by ensuring that your landing page has a clear headline, meta description, and keywords that are relevant to your business.
  7. Test: Before publishing the landing page, it is important to test the page and make sure that everything is working as expected. This includes testing the form, links, and any other interactive elements on the page.
PRO TIP: Optimize your images for faster loading times on your landing page. Large, unoptimized images can slow down your page and negatively impact user experience. Use tools like TinyPNG or Compressor.io to compress your images before uploading them to your website. This will not only improve the speed of your landing page, but also help with SEO.
Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.