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What Are Badges on Shopify?

Last updated on October 1, 2022 @ 8:37 pm

Badges are a great way to add some personality to your Shopify store. They let you show off your brand’s style, and they can be used to highlight important information or products.

There are a few things to keep in mind when using badges on your Shopify store:

1. Make sure the badge is relevant to the page it’s on.

A badge that says “New!” on a product page is fine, but a badge that says “Sale!” on your contact page probably isn’t going to be very effective.

PRO TIP: If you are using Shopify to sell products online, you may have noticed the badges that appear next to certain products. These badges are meant to provide shoppers with information about the product, but they can also be used to mislead shoppers into thinking that a product is of better quality than it actually is.

Some badges on Shopify products simply indicate that the product is popular or that it is on sale. However, other badges may give the impression that the product has been vetted by Shopify or that it has received positive reviews from other shoppers. Neither of these things are necessarily true.

It is important to do your own research on a product before making a purchase, even if there is a badge next to it. Don’t be fooled by badges into thinking that a product is better than it actually is.

2. Keep the badge simple. Too much information or too many colors can be overwhelming and actually dissuade customers from taking action.

3. Use badges sparingly.

If every page on your site has a badge, they’ll soon lose their impact. Use them judiciously to really make them pop.

Badges can be a great way to add some personality and flair to your Shopify store. Just remember to keep them relevant, simple, and used sparingly for the best results.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.