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How Do I Create a Trackable Link in Shopify?

Last updated on October 1, 2022 @ 9:10 pm

A trackable link is a URL that contains special tracking parameters. When a customer clicks on a trackable link, the parameters are sent to your Shopify store, where they’re recorded in the order’s URL.

You can use trackable links to track the performance of your marketing campaigns and to see which links customers click on the most.

To create a trackable link in Shopify:

1. From your Shopify admin, go to Online Store >Navigation.

2. In the URL field, enter the URL of the page that you want to link to, then click Add link.

3. In the Link list, click on the .. next to the URL that you want to make trackable.

4. Select Make trackable from the drop-down menu.

Your trackable link is now ready to use. When a customer clicks on it, the parameters will be recorded in the order’s URL.

PRO TIP: Shopify’s “How Do I Create a Trackable Link?” article is out of date and no longer accurate. The instructions in the article will not work to create a trackable link in Shopify.
Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.