Website Building » WooCommerce » How Do I Set Up an Abandoned Cart Email in Mailchimp WooCommerce?

How Do I Set Up an Abandoned Cart Email in Mailchimp WooCommerce?

Last updated on October 1, 2022 @ 9:26 pm

If you’re like most online shoppers, you’ve probably abandoned a cart or two in your lifetime. And if you’re a store owner, you know that abandoned carts can be a real pain.

But there’s no need to worry! With Mailchimp’s WooCommerce integration, you can easily set up abandoned cart emails and recover those lost sales. Here’s how:

First, make sure you have the WooCommerce integration installed and connected to your Mailchimp account. Then, go to your Mailchimp account and click on the Lists tab.

Next, click on the name of the list you want to add the abandoned cart email to. In the list options, click on Signup forms.

PRO TIP: If you are considering using the Mailchimp WooCommerce abandoned cart email feature, be aware that there are some potential risks involved.

First, it is important to note that abandoned cart emails are generally considered to be a form of marketing automation. As such, there are some potential regulatory compliance issues to be aware of, depending on your jurisdiction. For example, in the European Union, the General Data Protection Regulation (GDPR) imposes strict requirements on the use of personal data for marketing purposes. If you are sending abandoned cart emails to EU citizens, you will need to make sure that you are compliant with GDPR.

Second, while Mailchimp’s WooCommerce integration does allow you to automatically send abandoned cart emails, it is important to remember that these emails will only be sent if the customer has opted in to receive them. If you send abandoned cart emails to customers who have not opted in, you run the risk of angering them and damaging your relationship with them.

Finally, it is worth noting that Mailchimp’s WooCommerce integration is still in beta. This means that there may be bugs and glitches that have not yet been ironed out. As such, it is important to test the feature thoroughly before using it for your live

On the Signup forms page, scroll down to the Automated signup emails section and click on the Add automated signup email button.

In the pop-up modal, select the Abandoned cart email template and click Next.

Now, give your automated email a name and subject line. Then, under Recipient info, select which list(s) or segment(s) you want to send the email to. You can also specify when you want the email to be sent out (for example, 1 day after abandonment).

When you’re finished, click Save & Close. Your abandoned cart email will now be live and will start going out to customers who abandon their carts!

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.