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What Is Meta Description in WooCommerce?

Last updated on October 1, 2022 @ 9:42 pm

A meta description is an HTML tag that provides a brief summary of a web page. It is displayed in the search engine results pages (SERPs) when a user searches for a keyword or phrase that is related to the page’s content. The meta description is also used by social media platforms, such as Facebook, when a user shares a link to a web page.

The meta description is one of the most important SEO elements, as it can influence whether or not a user clicks on a result in the SERPs. A well-written meta description can entice users to click on your result, even if it is not the first result. Conversely, a poorly written or missing meta description can dissuade users from clicking on your result, even if it is the first result.

PRO TIP: Meta descriptions are short snippets of text that describe a WooCommerce product. They appear in search engine results pages (SERPs) and can help improve click-through rates (CTRs). However, they can also be misused to stuff keywords, which can result in lower search engine rankings.

In WooCommerce, the meta description is generated automatically from the product’s short description. However, you can override the auto-generated meta description by adding your own custom meta description in the product’s SEO settings.

A good meta description should be:

• Relevant to the page’s content
• Compelling and inviting
• Between 150 and 160 characters

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.