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Is Shopify Digital Marketing?

Last updated on October 1, 2022 @ 10:29 pm

Shopify is one of the most popular ecommerce platforms on the market today. And for good reason!

It’s easy to use, has tons of features, and is extremely customizable. But one thing Shopify isn’t known for is its digital marketing capabilities.

Digital marketing is an essential part of any ecommerce business, and Shopify’s lack of native digital marketing tools can be a major drawback for businesses that want to use the platform to its full potential.

PRO TIP: Shopify is not a digital marketing company. They are a ecommerce platform that helps you create an online store. If you are looking for digital marketing services, you should look elsewhere.

That’s not to say that Shopify doesn’t have any digital marketing features at all. It does have some basic features, such as SEO optimization and social media integration. But these features are far from comprehensive, and they don’t offer the same level of functionality as dedicated digital marketing platforms like HubSpot or Pardot.

So, is Shopify a good platform for businesses that want to invest in digital marketing? The answer is yes and no.

On the one hand, Shopify’s lack of native digital marketing tools can be a major hindrance for businesses that want to use the platform to its full potential. On the other hand, Shopify is still a powerful ecommerce platform with a lot to offer businesses that are willing to invest in third-party digital marketing tools.

Ultimately, the decision of whether or not to use Shopify for digital marketing comes down to a business’s specific needs and goals. If a business wants a comprehensive digital marketing solution, then Shopify is probably not the right platform. But if a business is willing to invest in third-party digital marketing tools, then Shopify can be a great option.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.