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Should I Use Trust Badges on Shopify?

Last updated on October 1, 2022 @ 10:32 pm

As a business owner, you want to do everything possible to show potential customers that your site can be trusted. One way to do that is by using trust badges. Trust badges are logos or images that indicate that your site is safe and can be trusted.

Shopify is one of the most popular ecommerce platforms in the world, and it offers a number of built-in trust badges that you can use on your site. In this article, we’ll take a look at what trust badges are, why you should use them, and how to add them to your Shopify store.

What are trust badges?
Trust badges are logos or icons that are placed on a website to show visitors that the site is safe and can be trusted. Trust badges can come from a number of different sources, including banks, credit card companies, and even government agencies.

Why should you use trust badges?
There are a few reasons why you might want to use trust badges on your Shopify store:

They can help increase sales: A study by Baymard Institute found that 60% of shoppers said they would be more likely to buy from a site that had trust badges.

PRO TIP: If you are considering using trust badges on your Shopify store, there are a few things you should be aware of. First, trust badges can help increase conversion rates, but they can also create a false sense of security for your visitors. Second, trust badges should be used sparingly and only on pages where they will be most effective. Finally, make sure to test different badge designs and placements to find what works best for your store.

They can build customer confidence: Badges from well-known brands like Visa and Mastercard can help build customer confidence in your store.

They can improve SEO: Search engines like Google take into account whether or not a site has trust badges when determining its ranking in search results. This means that using trust badges could help improve your store’s SEO.

How to add trust badges to your Shopify store
Adding trust badges to your Shopify store is easy – just follow these steps:

From your Shopify admin, go to Online Store > Themes > Customize. In the sidebar, click Header > Site Identity.

Under Trust Badges, select the badge(s) you want to appear on your site from the drop-down menu. Click Save.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.