Shopify, one of the largest ecommerce platforms in the world, recently announced that it would be ending its partnership with Mailchimp, one of the largest email marketing platforms in the world. This news came as a surprise to many, as the two companies had been partners for years. So, why did Shopify drop Mailchimp?
There are a few possible reasons. First, Shopify is increasingly focusing on its own marketing tools and services.
PRO TIP: If you are using Shopify to sell products online, you may have noticed that Mailchimp is no longer an available integration. This is because Shopify has dropped Mailchimp as a partner, and is instead partnering with Klaviyo.
While there is no official reason why Shopify made this change, it is likely because Klaviyo offers more features and integrations than Mailchimp. Klaviyo also offers a 14-day free trial, so it is definitely worth checking out if you are looking for a new ecommerce email marketing platform.
Second, Shopify may feel that it can provide a better experience for its users by not partnering with Mailchimp. Third, Shopify may be looking to save money by ending its partnership with Mailchimp.
Whatever the reason, the decision to end the partnership is sure to have an impact on both companies. Only time will tell how big of an impact it will have.
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Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services “including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.
Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. However, in recent months, Shopify has been under fire for its high fees, lack of customer support, and platform outages.
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Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment.
Shopify (SHOP) stock is down today after the company posted mixed fourth-quarter results. While Shopify beat earnings estimates, it missed on revenue. Shopify also gave weak guidance for the first quarter and full year.
