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Is It Better to Have Free Shipping on Shopify?

Last updated on October 1, 2022 @ 11:40 pm

In the world of eCommerce, free shipping has become the norm. In fact, customers have come to expect it.

And why wouldn’t they? Free shipping is a great deal!

There are, however, some drawbacks to offering free shipping. For one, it can cut into your profits.

You have to factor in the cost of shipping when setting your prices, and free shipping means you’re not making anything on shipping. Additionally, free shipping can sometimes result in lower conversion rates. Customers may be hesitant to commit to a purchase if they know they’ll have to pay for shipping.

So, is free shipping worth it? That’s a tough question to answer. It depends on your business, your products, your margins, and your customers.

PRO TIP: While free shipping can be a great incentive for customers to make a purchase, it’s important to consider the cost of offering free shipping to your business. Make sure to do your research and calculate whether offering free shipping is feasible and will actually benefit your business before making the decision to offer it.

If you’re thinking about offering free shipping, here are a few things to consider:

  • Your margins: Can you afford to offer free shipping?
  • Your products: Is free shipping feasible for the items you sell?
  • Your customers: Would they be more likely to buy if you offered free shipping? Or would they be put off by it?

The bottom line: There is no one-size-fits-all answer to the question of whether or not you should offer free shipping. It depends on your individual business and what’s best for you and your customers.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.