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Can You Do AB Testing on Shopify?

Last updated on October 2, 2022 @ 12:08 am

Yes, you can do AB Testing on Shopify. You can use a tool like Optimizely to set up your tests, and then track the results using Google Analytics.

AB Testing is a powerful way to improve your Shopify store’s conversion rate. By testing different versions of your store’s design, you can figure out which one performs better with your visitors.

There are a few things to keep in mind when setting up AB Testing on Shopify:

PRO TIP: Can You Do AB Testing on Shopify?

Yes, you can do AB testing on Shopify, but there are some limitations to consider. For example, you can’t test different versions of your checkout page. Additionally, if you’re using a Shopify theme, you may need to purchase a separate AB testing tool to manage your tests.

1. Make sure you have enough traffic to your store. You need a minimum of 100 visitors per day to get reliable results from AB Testing.

2. Set up your tests so that each variation is shown to an equal number of visitors. This will give you accurate results.

3. Track the results of your tests using Google Analytics. This will help you see which variation is performing better so you can make changes accordingly.

AB Testing is a great way to improve your Shopify store’s conversion rate. By testing different versions of your design, you can figure out which one works best for your visitors. Follow the tips above to set up and track your tests so you can make the most of this powerful tool.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.