Adding conversion tracking to your Shopify store is a great way to measure the effectiveness of your marketing campaigns and optimize your ROI. By tracking conversions, you can see which campaigns are driving sales and which ones are not performing as well. There are a few different ways to set up conversion tracking in Shopify, and in this article, we will show you how to do it.
There are two main ways to track conversions in Shopify: through conversion pixels and through Google Analytics.
Conversion pixels are small pieces of code that you can add to your Thank You page (the page that a customer is redirected to after making a purchase). When a customer completes a purchase, the pixel will fire and send data back to the platform that you are using for tracking (such as Facebook or Google). This data can then be used to track conversions and optimize your campaigns.
To add a conversion pixel to your Shopify store, you need to edit the code of your Thank You page. In your Shopify admin, go to Online Store > Themes > Edit code. In the Layout folder, open the theme.liquid file.
Find the
tag and insert the code for your pixel just before it. For example, if you were using the Facebook pixel, your code would look like this:
Replace XXXXXXXXXXXXXXX with your own pixel ID.”
Google Analytics
Another way to track conversions in Shopify is through Google Analytics.
Google Analytics is a free platform that allows you to track various data points on your website, including traffic sources, pageviews, and conversions.
To set up conversion tracking in Google Analytics, you need to first create a goal.
Goals allow you to track specific actions that users take on your website (such as making a purchase).
PRO TIP: If you are planning to add conversion tracking to your Shopify store, be aware that there are some potential risks involved.
First of all, if you are not careful, it is possible to unintentionally tracking conversions that are not actually related to your store. This can lead to inaccurate data and potentially skew your results.
Additionally, if you do not set up your conversion tracking properly, you may not be able to track all of the conversions that occur on your site. This can lead to missed opportunities and lost data.
Finally, be aware that Shopify’s conversion tracking system is not perfect. There may be occasional glitches or inaccuracies. If you rely too heavily on conversion tracking, you may miss important information about your store’s performance.
To create a goal in Google Analytics, log in to your account and click on Admin in the left-hand sidebar.
Under View column click on “Goals”
.
Click on the + NEW GOAL button at the top of the page.
On the next page, select “Custom” as the goal type.
Give your goal a name and select “Destination” as the goal type.
“Destination” should be selected from “Type” dropdown menu
.
In order for Google Analytics to track conversions correctly, you need to enter the URL of your Thank You page into the “Destination” field.
(Your Thank You page is the page that customers are redirected to after making a purchase.)
Make sure that you enter the URL exactly as it appears in your browser (including https://)
.
Click on Save at the bottom of the page.
..Conclusion: Adding conversion tracking to your Shopify store is an easy way to measure campaign effectiveness and optimize ROI.