If your Facebook pixel isn’t working on Shopify, there are a few things you can do to try to fix the issue.
First, check to make sure that the pixel is installed on your site. You can do this by going to the Facebook Pixel tab in your Shopify account and looking for the “Installed Pixels” section. If you don’t see your pixel listed there, you’ll need to install it.
Next, check to see if the pixel is firing on your site. You can do this by going to the Facebook Pixel tab in your Shopify account and looking for the “Firing Pixels” section. If you see your pixel listed there, it means that it’s firing on your site.
If you don’t see your pixel listed in either of those sections, it’s likely that there’s an issue with the code on your site. To fix this, you’ll need to edit the code on your site and add the Facebook pixel code snippet to it.
Once you’ve added the code snippet, save your changes and then check to see if the pixel is now firing on your site. If it is, congratulations! You’ve successfully installed and activated your Facebook pixel on Shopify.