If you’re running a Shopify store, you know that upselling is a powerful way to increase your average order value and boost your bottom line. But what exactly is upselling, and how can you set it up on your Shopify store?
In short, upselling is the practice of selling higher-priced items to customers who are already interested in buying from you. For example, if someone is looking at a pair of shoes on your website, you might upsell them to a more expensive pair of shoes, or to a pair of shoes with a special feature that they didn’t know about.
There are a few different ways that you can set up upsells on your Shopify store. The most common method is to use Shopify’s built-in “Suggested Products” feature. This feature allows you to add products to your product pages that will be displayed as “suggested products” to customers who are viewing the page.
To set up suggested products, go to your Shopify admin and click on “Products.” Then, find the product that you want to add suggested products to and click “Edit.” In the “Suggested Products” section, add the products that you want to suggest to customers.
Another way to set up upsells on your Shopify store is to use apps from the Shopify App Store. There are a number of different apps that allow you to add upsells to your store, and they all work in slightly different ways.
For example, the Upsell app from Boost Commerce allows you to create pop-ups that appear when customers add items to their cart. These pop-ups offer customers the opportunity to upgrade their purchase with a higher-priced item.
If you’re looking for more control over the timing and placement of your upsells, the Upsell Pro app from Secomapp might be a better option. This app allows you to add upsells anywhere on your site, including on product pages, cart pages, and checkout pages. You can also control when these upsells appear, so you can make sure that they’re only shown at relevant points in the customer journey.
No matter which method you choose, setting up upsells on your Shopify store is a great way to increase your average order value and boost your bottom line. So what are you waiting for? Start experimenting with upsells today!
