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What Is a Meta Description in Shopify?

Last updated on October 2, 2022 @ 4:43 am

A meta description is an HTML tag that provides a brief summary of a web page. It is typically used by search engines to display a page’s title and short description in search results. Meta descriptions can also be used to improve the click-through rate (CTR) of a web page, as they are often displayed below the page’s title in search results.

PRO TIP: A meta description is a short description of a page’s content that appears in the search engine results pages (SERPs). The meta description is used to help users find your page when they are searching for terms that are related to your page’s content.

While the meta description is not a ranking factor, it is still important to write a good meta description that accurately describes your page’s content. A good meta description can help improve your click-through rate (CTR) and, as a result, can help improve your search engine rankings.

Shopify does not currently support the use of meta descriptions. This means that if you want to add a meta description to your Shopify store, you will need to use a third-party app or custom code.

Meta descriptions are a critical element of on-page SEO, as they can influence whether or not a user clicks on a result in search engine results pages (SERPs). A well-written meta description can entice users to click on your result, which can lead to more traffic and conversions for your website. Conversely, a poorly written or missing meta description can cause users to pass over your result in favor of another.

While meta descriptions are not a ranking factor in Google’s algorithm, they are still an important part of on-page SEO. A good meta description can help improve your CTR, which can lead to more traffic and conversions for your website.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.