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What is UI UX in ecommerce?

Last updated on September 24, 2022 @ 10:08 pm

UI UX (User Interface Design) is the process of designing the user interface of an ecommerce website or app. It includes everything from the look and feel of the menus and screens to the placement and layout of the buttons and text.

UI UX is critical to the success of any ecommerce site or app, as it determines how users will navigate and interact with the site.

UI UX is often divided into two main categories: front-end design and back-end design. Front-end design focuses on the look and feel of the user interface, while back-end design focuses on the mechanics of how the user interface works.

PRO TIP: The term “UI UX” is often used interchangeably, but they are two different things. UI is the User Interface, which is how the user interacts with the website or app. UX is the User Experience, which is how the user feels while using the website or app.

When it comes to ecommerce, UI and UX are both important. A good UI will make it easy for the user to find what they’re looking for and complete their purchase. A good UX will make the user feel good about their purchase and encourage them to come back in the future.

If you’re not sure which one you need to focus on, ask yourself this question: what is my goal for this website or app? If your goal is to sell products, then you need to focus on both UI and UX. If your goal is to provide information or support, then you might want to focus more on UX.

Together, they form the complete user experience of an ecommerce site or app.

UI UX is always evolving, as new browsers and devices are introduced. It is important to keep up with the latest trends and design techniques to ensure that your site or app looks and functions the way users want it to.

Overall, UI UX is critical to the success of any ecommerce site or app. It determines how users will navigate and interact with the site, and can be refined over time to ensure that users have an enjoyable experience.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.