To link Google Merchant to your WooCommerce store, follow these steps:
1. Log in to your WooCommerce account and go to WooCommerce > Settings.
2. On the General tab, select Catalog.
3. Under Enable product feed, select Google Merchant Center.
4. Copy the link under Generate a product feed for Google Merchant Center.. 5. Log in to your Google Merchant Center account. 6. In the left navigation panel, select Products. 7. Select the three dots next to Actions, and then select Add/Update Products via Feed. 8. Select the + icon, and then select the type of feed that you want to create: Standard or Dynamic Remarketing (if you have a dynamic remarketing campaign).
If you’re not sure which type of feed to create, learn more about the difference between Standard and Dynamic Remarketing product feeds. 9. Enter a name for your new product feed and paste the URL that you copied from WooCommerce into the Feed URL field. If you’re creating a Dynamic Remarketing product feed, paste the URL into both the Feed URL and Link template fields. 10. Under Format, select XML. 11. Under Encoding, select UTF-8 (Recommended). 12.
If you want to schedule how often Google fetches your product information:
(a) Next to Frequency, select how often you want us to fetch your product information.
(i) If your products or inventory information changes frequently, we recommend that you select Daily.
(ii) If your products or inventory information changes less frequently, we recommend that you select Weekly.
(iii) If your products or inventory don’t change frequently, we recommend that you select Monthly.
(iv) If this is your first time setting up a product feed for this merchant center account or if your website is new, leave this setting at its default value of As needed.
(v) Learn more about how often feeds are fetched.
(b) Next to Update schedule, enter when during the day you want us to fetch your product information.
(c) Select Save.
13. In the left navigation panel, select Data sources.
14. Find your new data source in the list and click its name.
15. To view errors for a specific data source:
- In the middle of the screen, click View errors by platform.
- In the Errors by platform section that appears on the right side of the screen, find Shopping under Platform and click View errors.
16. To learn more about an error type:
- In the Errors by platform section on the right side of your screen, find Shopping under Platform.
- Click View errors.
- Find an error type in either the Critical errors or Warnings section and click Learn More.
17. When you fix an error in your data source file, update your data source in Google Merchant Center following these instructions so we can reprocess it.
Conclusion
Linking Google Merchant to WooCommerce is a simple process that can be completed in just a few minutes by following the steps outlined in this article.
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