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How do I add Google Analytics to BigCommerce?

Last updated on September 25, 2022 @ 1:05 am

Adding Google Analytics to BigCommerce is a relatively simple process. First, you’ll need to create a Google Analytics account.

Next, you’ll need to add the BigCommerce tracking code to your website. Finally, you’ll need to set up your Google Analytics account to collect data from BigCommerce.

PRO TIP: Adding Google Analytics to your BigCommerce store can be done by following these simple steps:
1. Go to your BigCommerce control panel and select ‘Settings’
2. Click on the ‘Advanced Settings’ tab
3. Select ‘Google Analytics’ from the left-hand side menu
4. Enter your Google Analytics ID in the ‘Tracking ID’ field
5. Select ‘I have read and agree to the BigCommerce Terms of Service’
6. Click on the ‘Save Changes’ button

However, before you add Google Analytics to your BigCommerce store, you should be aware of a few things.

Firstly, BigCommerce has its own built-in analytics tool called ‘Site Analytics’. This tool provides similar data to what you would get from Google Analytics, so you may not need to set up Google Analytics as well.

Secondly, if you do decide to add Google Analytics to your store, you should be aware that there are some data privacy implications. In particular, Google Analytics collects data about your customers which could include personally identifiable information (PII). As a result, you should make sure that you have a robust privacy policy in place which covers the use of Google Analytics and explains how PII will

Once you’ve completed these steps, you’ll be able to view important data about your BigCommerce store from Google Analytics. This data can help you track your store’s traffic, conversions, and other important performance metrics.

In conclusion, adding Google Analytics to your BigCommerce store is a straightforward process. However, be sure to follow the instructions carefully to ensure accurate data collection.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.