An upsell is an offer to sell a product or service for a higher price than the original purchase. The term “upsell” comes from the sales technique of offering a more expensive product or service to a customer who has already expressed interest in buying a less expensive product or service.
The goal of upselling is to increase the value of the sale and, ultimately, the revenue and profit of the business. When done correctly, upselling can be a win-win for both the customer and the business. The customer gets a product or service that better meets their needs, and the business makes more money.
There are two main types of upsells:
1. Product upsells: Offering a more expensive or upgraded version of the product that the customer is already interested in buying. For example, upgrading from a standard room to a deluxe room at a hotel, or buying a premium version of a software program.
2. Service upsells: Offering additional services to complement the product that the customer is interested in buying. For example, adding on an extended warranty for a piece of electronics, or adding priority shipping to an online purchase.
In both cases, it’s important to make sure that the upsell is truly an upgrade that offers more value to the customer. If it’s not, then you risk losing the sale altogether.
Upselling can be done in person, over the phone, or online. For businesses that sell products online, one common way to upsell is through “add-ons” or “optional extras” during the checkout process.
For example, when you buy something from Amazon, you’re often given the opportunity to add on additional items that are related to your purchase. These items are typically cheaper and easier for Amazon to ship because they’re already sending your package out anyway.
What Are Upsells WooCommerce?
WooCommerce is an eCommerce plugin for WordPress that enables you to turn your WordPress website into an online store. WooCommerce comes with all the features you need to set up and run your own online store, such as product management, payment processing, shipping integration, and tax calculation. However, one of WooCommerce’s most powerful features is its ability to let you sell more than just physical products.
With WooCommerce, you can also sell digital products, memberships, subscriptions, and even appointment bookings. And one of the best ways to increase your revenue with WooCommerce is by using upsells.
An upsell is an offer to sell a product or service for a higher price than what was originally purchased. For example, if someone buys a shirt from your WooCommerce store for $20, you could offer them an upgraded version of that shirt for $30. Upselling allows you to increase your average order value (AOV) and boost your profits.
There are two types of upsells in WooCommerce: product upsells and service upsells. Product upsells are when you offer customers an upgraded version of the product they just bought. For example, if someone buys a shirt from your store for $20, you could offer them an upgraded version of that shirt made with higher-quality fabric for $30. Service upsells are when you offer customers additional services to complement the product they just bought. For example, if someone buys a shirt from your store for $20, you could offer them express shipping for an additional $10.You can also offer both types of upsells together.
Adding Upsell Products in WooCommerce
To add an upsell product in WooCommerce:
1) Go to Products > Add New in your WordPress dashboard. This will take you to the Add New Product page where you can add all kinds of details about your product.
2) Enter a name and description for your product in the appropriate fields.
3) Choose whether this is a simple or variable product.
4) If it’s a simple product, enter a price and SKU (stock keeping unit). If it’s a variable product, click text here…. This will take you to another screen where you can add all kinds of details about each variation of your variable product. (For more information on adding products in WooCommerce check out this documentation. )(For more information on adding variable products in WooCommerce check out this documentation.)
(For more information on setting attributes for variable products check out this documentation.)
5) the Product Data section, select Up-Sells from the drop-down menu.(This menu will only appear if you have selected Simple Product from step 3).
6) Choose the products you want to use as up-sell products from the list (You can search for products by name).
7) When you’re finished selecting up-sell products click the ‘Publish’ button.(This button will only appear if you have selected Simple Product from step 3).
8) That’s it! Now when customers purchase products from your store they will see these products as “up-sell” recommendations during checkout.”
