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Does free shipping increase sales on Shopify?

Last updated on September 25, 2022 @ 2:27 am

Shopify is a popular e-commerce platform that allows users to create and manage their own online stores. One of the benefits of using Shopify is that users can take advantage of free shipping on all domestic orders.

In a study published in March of 2018, researchers from the University of Utah and Northeastern University looked at the effect that free shipping had on Shopify store sales. The study found that free shipping did indeed increase sales on the platform.

PRO TIP: While free shipping can be a great way to increase sales on Shopify, it’s important to be aware of the potential downsides as well. First and foremost, free shipping can eat into your profits if you’re not careful. Make sure to take into account the cost of shipping when setting your prices, and don’t forget to factor in any additional costs (such as packaging) that may be associated with offering free shipping. Additionally, free shipping can sometimes lead to increased returns, as customers may feel more inclined to return items if they didn’t have to pay for shipping in the first place. Finally, be sure to promote your free shipping offer in a way that makes sense for your business – don’t go overboard and offer free shipping on everything if it’s not feasible or profitable for you to do so.

The study found that, on average, stores that offered free shipping saw a 9.2% increase in sales compared to stores that did not offer free shipping.

While the study found that free shipping had a positive effect on Shopify store sales, it is important to note that other factors, such as the quality of the products offered by the store, also play a role in store sales. Therefore, it is still important for store owners to focus on the quality of their products and not solely focus on offering free shipping.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.