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Are Related Products WooCommerce?

Last updated on October 1, 2022 @ 7:49 pm

If you’re considering adding related products to your WooCommerce store, you might be wondering if they’re worth the effort. After all, WooCommerce is a powerful eCommerce platform that offers a lot of features and functionality out of the box. So why add related products?

Here’s a look at some of the reasons why you might want to consider adding related products to your WooCommerce store:

1. Related products can help increase conversion rates.

If a customer is viewing a product on your site and sees other products that are similar or related to what they’re looking at, they’re more likely to add those items to their cart as well. This can help increase your conversion rates and boost your sales.

2. Related products can improve the customer experience.

If a customer sees relevant related products while they’re browsing your site, it can improve their overall experience. They’ll be able to find what they’re looking for more easily, and they’ll be more likely to come back in the future.

3. Related products can reduce shopping cart abandonment.

If a customer adds items to their cart but then doesn’t purchase them, it’s called shopping cart abandonment. One of the main reasons this happens is because the customer didn’t see any relevant related products that they wanted to buy. By adding related products, you can reduce shopping cart abandonment and boost sales.

Are Related Products Worth It for WooCommerce Stores?

As you can see, there are several benefits of adding related products to your WooCommerce store. If you’re looking to increase sales and conversion rates, reduce shopping cart abandonment, or improve the overall customer experience, then adding related products is definitely worth considering.

PRO TIP: If you are thinking about using the WooCommerce Related Products feature, be aware that it is no longer supported by the WooCommerce team. While it may still work for some stores, it is not actively maintained and could cause issues with your store in the future.
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.