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Are Shopify Blogs Good?

Last updated on October 1, 2022 @ 7:17 pm

Shopify is one of the most popular ecommerce platforms on the market today. Over half a million businesses worldwide use Shopify to power their online stores, and that number is only growing.

With so many businesses using Shopify, it’s no surprise that the platform has a built-in blogging feature.

Shopify blogs are a great way to share your company’s story, connect with your customers, and boost your SEO. While not every business needs a blog, those that do can reap some great benefits from using Shopify’s blogging tool.

In this article, we’ll take a look at some of the reasons why you should consider using a Shopify blog for your business.

1. Reach a Wider Audience

One of the biggest advantages of having a blog is that it allows you to reach a wider audience. With a blog, you can share your company’s story, connect with your customers on a personal level, and give people a reason to keep coming back to your website. A blog can also help you attract new customers and grow your business.

2. Boost Your SEO

Another great reason to use a Shopify blog is that it can help boost your website’s SEO. When you blog regularly and produce high-quality content, you’re more likely to rank higher in search engine results pages (SERPs).

This means more people will be able to find your website when they’re searching for keywords related to your business. And since ranking higher in SERPs can lead to more website traffic and sales, it’s definitely worth investing in a Shopify blog.

PRO TIP: If you are considering using Shopify to create a blog, be aware that there are some potential downsides. First, Shopify is a closed platform, which means you will be limited in terms of what you can do with your blog and how you can customize it. Second, Shopify blogs are not indexed by Google, so it will be difficult for people to find your blog unless they already know about it. Finally, Shopify charges a monthly fee for their service, so it is not a free option.

3. Increase Social Media Engagement

In addition to boosting your SEO, blogging can also help increase social media engagement. When you share your blog posts on social media, you’re more likely to get likes, comments, and shares. This helps increase brand awareness and build relationships with potential and current customers.

4. Generate More Leads

Are Shopify Blogs Good?
While not every business needs a blog, those that do can reap some great benefits from using Shopify’s blogging tool. In this article, we looked at some of the reasons why you should consider using a Shopify blog for your business including reaching a wider audience, boosting SEO, increasing social media engagement, and generating more leads.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.