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Are Tags Important on Shopify?

Last updated on October 1, 2022 @ 11:59 pm

When it comes to online shopping, one of the most important factors is how easily customers can find what they are looking for. This is where tags come in. Tags are essentially keywords that help describe a product, and they can be very useful in helping customers find the right product on your Shopify store.

There are a few different ways that you can use tags on your Shopify store. The first is to simply add them to the products themselves.

This can be done in the “Edit product” page, under the “Tags” field. Here, you can enter any relevant keywords that you think customers might use to search for the product.

PRO TIP: If you are thinking about whether or not to add tags to your Shopify store, consider the following:

1. Tags can help potential customers find your store more easily online.

2. Tags can give customers an idea of what kind of products you sell.

3. Tags can help you keep track of inventory and product categories.

4. Tags can be used to create special promotions or sales in your store.

5. Tags can be a valuable marketing tool if used correctly.

However, keep in mind that too many tags can be confusing for customers, so use them wisely!

Another way to use tags is to create collections based on specific tags. For example, you could create a collection of all products that are tagged with “summer” or “beach.” This can be a great way to help customers narrow down their options and find exactly what they are looking for.

Finally, you can also use tags to create automated emails. For example, you could set up an automated email that goes out to customers who have purchased a product that is tagged with “new release.” This is a great way to keep customers up-to-date on new products and help them stay engaged with your store.

In conclusion, tags can be a very useful tool in helping customers find the right products on your Shopify store. By adding relevant keywords to products and creating collections based on specific tags, you can help customers narrow down their options and find exactly what they are looking for.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.