Can You Add Facebook Pixel to WooCommerce?

Yes, you can add Facebook Pixel to WooCommerce. You can do this by installing the Facebook Pixel code on your website, and then adding the code to your WooCommerce store. This will allow you to track conversions and events on your WooCommerce store, and use this data to create Targeted ads on Facebook.

To install the Facebook Pixel code on your website, you will need to add a few lines of code to the header of your website. You can do this by editing the header.php file in your WordPress theme. Add the following code to the header.php file, replacing YOUR-PIXEL-ID with your actual Facebook Pixel ID:

<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR-PIXEL-ID');
fbq('track', 'PageView');
</script>
<noscript>
<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=YOUR-PIXEL-ID&ev=PageView&noscript=1"
</noscript>
Then add the following code to your WooCommerce store, typically in the functions.php file of your child theme, to track conversions and events:

add_action( 'woocommerce_thankyou', 'facebook_pixel_track_purchase' );
function facebook_pixel_track_purchase( $order_id ) {
$order = wc_get_order( $order_id );
$total = $order->get_total();
fbq('track', 'Purchase', {value: total, currency: 'USD'});
}

Replace YOUR-PIXEL-ID with your actual Facebook Pixel ID, and then save the file and upload it to your WordPress theme directory (you will need to use an FTP client). Once you have added the code to the header of your website, you can then add it to your WooCommerce store.

To do this, you will need to edit the file called wp-config.php in your WordPress installation directory (you will need to use an FTP client). Add the following line of code to the wp-config.php file:
define(‘FACEBOOK_PIXEL_ID’, ‘YOUR-PIXEL-ID’);

Replace YOUR-PIXEL-ID with your actual Facebook Pixel ID, and then save the file and upload it to your WordPress installation directory (you will need to use an FTP client). Once you have added the code to both the header of your website and your WooCommerce store, you will be able to track conversions and events on your WooCommerce store.

You can use this data to create Targeted ads on Facebook that are more likely to convert into sales. For example, if you see that a lot of people are abandoning their shopping carts before checkout, you could create a Targeted ad that offers a discount for completing a purchase.

Adding Facebook Pixel to WooCommerce is a great way to get more out of your advertising budget and increase sales on your online store.

Can You Add Facebook Pixel To WooCommerce?

Yes, you can add Facebook pixel to WooCommerce stores by installing a few lines of code.

This allows you conversion tracking so that you may create Targeted ads that are more likely convert into sales. Adding Facebook pixel is a great way get more out of advertising budget and increase sales.