As the world’s largest website builder, Wix is used by millions of people to create everything from simple websites to complex online stores. If you’re one of those millions of people, you may be wondering if you can use Google Tag Manager (GTM) with your Wix site.
The answer is yes! You can add GTM to Wix, and doing so can give you greater control over the tracking codes on your site and make it easier to manage your tags. In this article, we’ll show you how to add GTM to Wix.
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Here’s what we’ll cover:
- What is Google Tag Manager?
- How to add GTM to a Wix site
- Why use GTM with Wix?
What is Google Tag Manager?
Before we show you how to add GTM to Wix, let’s first quickly review what GTM is and how it works. Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code used for tracking and analytics) on your website or mobile app without having to edit your site’s code. Once you’ve installed GTM on your site, you can use the GTM interface to add and update your website tags.
GTM makes it easier for marketers to deploy website tags because they can do it without relying on their IT or development team. It also gives marketing teams more control over when tags are deployed and how they work. And since GTM can deploy both Google and non-Google tags, it’s a tool that can be used by businesses of all sizes.
How to add GTM to a Wix site?
- Create a new account or container in Google Tag Manager. If this is your first time using GTM, you’ll need to create an account. Once you have an account, you can create a container for your website. A container is like a virtual workspace where you decide which tags will fire on which pages of your site.
- Copy your container snippet.. Once you have a container set up, copy the provided container snippet. This snippet consists of two parts: the GTM head tag, which should go in the
<head>section of every page on your site, and the GTM body tag, which should go just before the</body>tag at the end of every page on your site. - Add the container snippet to your Wix site. To add the container snippet to your Wix site, go to the Adding JavaScript, HTML & Flash Code. Once there, select “Add Code Snippet” from the list of options and then paste your container snippet into the provided box.
- Publish your changes. After adding your container snippet, be sure to publish your changes so that they go live on your site.
That’s it! You’ve now added Google Tag Manager to your Wix site.
Why use GTM with Wix?
Now that we’ve shown you how easy it is to add GTM to Wix, let’s take a look at some of the benefits of using GTM with this popular website builder.
Using GTM with Wix gives you more control over the tracking codes on your site because it allows you to manage all of them in one place. This can be especially helpful if you have multiple team members who need access to these codes or if you need to regularly update them.
Additionally, using GTM with Wix makes it easier for you track events on your website because it allows you to deploy event tracking tags without having edit your site’s code each time.
Finally, using GTM with WiX can help improve your page load times because it allows you load some or all of your tags asynchronously.
Conclusion:
Yes! You can add Google Tag Manager (GTM) into any website created with Wix – without having to edit code! Adding GTM gives users more control over their tracking codes as well as making it easier for event tracking and to improve page loading speed by loading some or all tags asynchronously.
