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Can You Group Customers on Shopify?

Last updated on October 1, 2022 @ 10:52 pm

There are a few different ways that you can group customers on Shopify. You can do this by creating customer groups, using tags, or by creating segments.

Customer groups are a great way to group together customers who have similar characteristics. For example, you could create a customer group for VIPs, or for customers who have made a certain number of purchases.

PRO TIP: If you are considering grouping customers on Shopify, be aware that there are some potential risks. First, if you group customers by purchase history, you may inadvertently create a self-fulfilling prophecy where customers who have made similar purchases in the past are more likely to do so again in the future. This could limit your ability to upsell or cross-sell to these customers. Additionally, if you group customers by demographics, you may make assumptions about their needs and preferences that could alienate them. Finally, groups can be difficult to maintain over time as customer needs and behavior change. If you decide to go ahead with grouping customers on Shopify, be sure to do so carefully and thoughtfully.

Tags are another way to group customers. You can assign tags to customers based on their interests, or on their purchase history. For example, you could tag customers who have purchased from your store before, or who have shown interest in a particular product.

Segments are a bit more complex than customer groups or tags, but they offer more flexibility and power. Segments let you group customers based on criteria such as their location, their purchase history, or their activity on your site.

No matter which method you choose, grouping customers can be a great way to segment your audience and better understand your customer base.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.