As the world of online business has grown, so too has the world of online marketing. One of the most popular services being advertised online is ‘fake review’ creation.
For a small fee, businesses can purchase five-star reviews to improve their overall rating and attract new customers. But is this practice ethical?
As a customer, you might be wondering if it’s possible to spot a fake review. Unfortunately, it’s not always easy.
Many times, these reviews are written by people who are paid to write them and they can be very convincing. However, there are a few things you can look for that may help you spot a fake review:
The first thing you should look for is an unusually high number of reviews. If a business has hundreds or even thousands of five-star reviews, it’s likely that some of them are fake.
Another thing to look for is reviews that are short and lack detail. A real reviewer will usually take the time to write a detailed review about their experience.
Finally, be wary of businesses with all positive reviews. While it’s possible for a business to have all positive reviews, it’s also possible that they’ve purchased them.
If you come across a business with any of these red flags, it’s best to do your own research before making a purchase. Google the business name + “reviews” and see what comes up. You can also check out sites like Yelp and Angie’s List for honest reviews from real customers.
So, can you make fake reviews on Fiverr? Yes.
Is it ethical? That’s up for debate.
There’s no doubt that fake reviews exist and that businesses are paying for them. Whether or not this practice is ethical is up for debate. As a customer, you can protect yourself by doing your own research before making a purchase from any business – especially one with red flags like those mentioned in this article.
