The ecommerce platforms Shopify and BigCommerce offer great options for businesses that want to offer personalization to their customers. Both platforms allow businesses to set up a shop and then customize the look and feel of their shop to match their brand.
Shopify also offers a number of apps that can be used to personalize the shopping experience for customers, such as product recommendations and customer reviews. BigCommerce offers similar features, but also allows businesses to create custom pages and add loyalty programs.
Before offering personalisation, you should consider:
-How will you collect customer information for personalisation?
-What type of personalisation are you offering?
-How will you manage customer expectations around personalisation?
Offering personalisation without careful consideration can lead to disappointed customers and a negative impact on your business.
Both Shopify and BigCommerce offer great options for businesses wanting to offer personalization to their customers. Here are some key features to consider when deciding if either platform is right for your business:
Shopify:
-Shopify offers a number of apps that can be used to personalize the shopping experience for customers, such as product recommendations and customer reviews.
-Shopify also allows businesses to set up a shop and then customize the look and feel of their shop to match their brand.
BigCommerce:
-BigCommerce offers similar features to Shopify, but also allows businesses to create custom pages and add loyalty programs.
-BigCommerce also provides a number of templates that businesses can use to get started with creating their online store quickly and easily.