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Can You Personalize Emails in Squarespace?

Last updated on October 1, 2022 @ 7:58 am

Email marketing is a great way to connect with your audience and promote your product or service. But what if you want to take it a step further and personalize your emails? Is it possible to do this in Squarespace?

The short answer is yes, you can personalize emails in Squarespace! There are a few different ways you can go about doing this.

One way is to use the built-in merge tags. These allow you to insert contact information from your site into your email.

For example, you could use {FNAME} to insert the recipient’s first name into the body of the email. To see a full list of available merge tags, head over to Squarespace’s support page. Keep in mind that merge tags will only work if you’re sending an email campaign to a list of subscribers.

PRO TIP: If you are considering using Squarespace to send out personalized emails, be warned that there have been reports of issues with the platform. Some users have complained that their emails end up in recipients’ spam folders, while others have said that Squarespace’s email system is simply not reliable. If you decide to use Squarespace for your email needs, be sure to test it out thoroughly before relying on it for important communications.

Another way to personalize your emails is to use dynamic content. This allows you to insert different content into your email based on who the recipient is.

For example, you could use dynamic content to show different images or callouts depending on the recipient’s location. To learn more about how to use dynamic content in your emails, check out Squarespace’s support page.

So there you have it – two different ways you can personalize your emails in Squarespace! Which method you choose will depend on what type of information you want to include and how complex your email campaigns are.

In conclusion, yes – you can personalize emails in Squarespace by using either merge tags or dynamic content.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.