Google Ads can be a great way to generate traffic to your Shopify store – but only if used correctly. If you don’t know what you’re doing, you could end up wasting a lot of money on ads that don’t generate any sales.
The good news is that there are plenty of resources available to help you get started with Google Ads. The first step is to understand how the system works and what your options are for setting up your campaign. Once you have a good understanding of how it all works, you can start experimenting with different settings to see what works best for your store.
How does Google Ads work?
Google Ads is an auction-based system where advertisers compete against each other to have their ads displayed to users who are searching for relevant keywords. Advertisers bid on keywords that they think users will search for when they’re looking for products or services like those offered by the advertiser. The higher the bid, the more likely the ad is to be displayed.
What are my options for setting up a campaign?
There are two main types of Google Ads campaigns: search and display. Search campaigns are designed to Target users who are actively searching for products or services like those offered by the advertiser. Display campaigns, on the other hand, are designed to Target users who are not actively searching but might be interested in the advertiser’s products or services nonetheless.
How do I know if my campaign is successful?
The best way to gauge the success of your Google Ads campaign is to track conversion rates. A conversion is when a user takes a desired action on your website, such as making a purchase or signing up for a newsletter. You can track conversions by adding a tracking pixel to your website or using Google Analytics.
Can You Put Google Ads on Shopify?
Yes, you can put Google Ads on Shopify. You’ll need to create a Google Ads account and then link it to your Shopify store. From there, you can create campaigns and start generating traffic from Google.
