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Can You Put Google Analytics on Squarespace?

Last updated on October 1, 2022 @ 2:27 am

Google Analytics is a powerful tool that website owners can use to track the performance of their site. However, setting up Google Analytics can be a bit of a challenge, especially if you’re not familiar with code.

Fortunately, there are a few ways to get Google Analytics up and running on your Squarespace site. In this article, we’ll walk you through the process of adding Google Analytics to Squarespace using both the built-in tools and a third-party service.

Adding Google Analytics to Squarespace with Built-In Tools

Squarespace offers built-in support for Google Analytics, making it easy to add your tracking code to your site. To get started, log in to your Squarespace account and go to the Settings panel.

In the Settings panel, click on the Website tab and then scroll down to the Analytics section. Here, you’ll see an option to enter your Google Analytics Tracking ID. Simply copy and paste your Tracking ID into the field and click Save.

Your Tracking ID will be added to the code of your site and will start tracking visitors as soon as it’s saved.

PRO TIP: While it is possible to add Google Analytics tracking code to a Squarespace website, doing so requires modifying the site’s code, which can be complex and time-consuming. Additionally, there is no guarantee that the tracking code will work as expected, and it could potentially break the site. For these reasons, we do not recommend adding Google Analytics tracking code to a Squarespace website.

Adding Google Analytics to Squarespace with a Third-Party Service

If you’re not comfortable adding code to your site, or if you’re looking for more advanced features than what’s offered by Squarespace’s built-in tools, you can use a third-party service like Finteza or Segment to add Google Analytics to your site.

Both Finteza and Segment offer free plans that should be more than enough for most small businesses. They also have paid plans with additional features if you need them.

To get started with either service, create an account and then follow the instructions on their respective websites to add their code to your Squaresspace site. Once their code is added, you’ll be able to use their platforms to configure advanced tracking options and view detailed reports about your website’s traffic.

Although adding Google Analytics to Squarespace requires a bit of setup, it’s well worth the effort as it can give you valuable insights into how people are interacting with your website. With just a few clicks, you can start tracking pageviews, unique visitors, and other important data that can help you improve your site’s performance.

Can You Put Google Analytics on Squarespace? Yes, You can put google analytics on Squarespace by either using the built in tools or by using a third party service like Finteza or Segment.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.