When it comes to online shopping, one of the most frustrating things that can happen is when you’ve added items to your cart, only to have them disappear when you go to checkout. This can happen for a number of reasons, but the result is always the same—an abandoned cart.
If you’re running a WooCommerce store, then you’re likely familiar with the issue of abandoned carts. But what you might not know is that there’s a way to see abandoned carts in WooCommerce, and even recover some of those lost sales.
In this article, we’ll show you how to view and recover abandoned carts in WooCommerce.
What Are Abandoned Carts?
An abandoned cart is exactly what it sounds like—a shopping cart that’s been abandoned by a customer before they completed their purchase. There are a number of reasons why this might happen, but some of the most common include:
The customer got distracted and forgot about their purchase
The customer wasn’t ready to buy and just wanted to browse
The customer was comparison shopping and decided to buy elsewhere
The customer ran into technical difficulties during checkout
WooCommerce – Can You See Abandoned Carts?
While the above list covers some of the more common reasons for an abandoned cart, there are other possibilities as well. Regardless of the reason, an abandoned cart is always a potential lost sale for your store.
Thankfully, if you’re running WooCommerce, there’s a built-in tool that can help you recover some of those lost sales. With the WooCommerce Cart Recovery feature, you can see which customers have abandoned their carts, and even send them automatic reminders to come back and finish their purchase.
To get started, head over to the WooCommerce Cart Recovery page in your WordPress admin area. From there, you’ll see a list of all customers who have left items in their cart without completing their purchase.
The first thing you’ll want to do is choose how often you want WooCommerce to send out recovery emails. By default, these emails will be sent 24 hours after an item has been added to a cart, but you can change that if you want.
